Pinning. Blogging. Sharing. Our clients at MomLife Today decided on these key insights to dream up their new digital platform for moms and give their logo a face-lift. The vision of MomLife Today is based entirely around moms—to encourage, motivate and inspire greater love and influence in their families. Upon arriving on the homepage, moms have the option to self-identify their stage in the family life cycle or scroll Pinterest-style to review posts. By doing so, content and promotions presented will match the option she selected. Moms will also be able to create an account to save their chosen options, personalizing their experience for future use across multiple devices. With moms eager to pass on inspiration and intriguing articles, the site is also largely based around sharing content and daily stories they're reading.
In the first two weeks of launch the site received 10,000 clicks above their previous monthly averages without any external promotion of the website.
Client: MomLife Today®, a division of FamilyLife®
Digital Creative Director: Marty Hosch
Account Executive: Matthew Davis
Project Manager: Stacey Okutake
Art Director and Graphic Designer: Lauren Nadrowski
Graphic Designer: Stacey Okutake
Developer: Noël Jackson